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Huang promote the textile industry, create brands
2007-02-09 16:32:53
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  Following the "Mona Lisa" Famous Chinese Trademark declare success, "Run into innovation Exhibition" and "China" we declare Guangdong Xingzhuomingshangbiao also recently entered publicity procedures, "Hing-fai", "letter", "cult" is, "Peng Ying" for the country has identified new products to carry. At present, China has had a Xiqiao Fabrics town's 25 provinces, national brands. It is reported that in the next stage, Huang will lead to the implementation of brand strategy development support in the textile industry. After years of promoting the City and brand development strategy to promote brands, Huang has been the emergence of a group of industry brands, well-known trademarks and brand names. According to Huang responsible person of the town's economic development. At present, Huang and "Mona Lisa" China's well-known trademarks and brand names; "Woodcutter East." "Run into initiatives in" eight Shengzhumingshangbiao Guangdong; "Woodcutter East", "Mona Lisa" and "trust", "Hing-fai", "Kuo made." "Tianwei" ten countries to carry products. "In recent years, domestic enterprises are facing raw material price hikes, the appreciation of the yuan. resource constraints and other common factors resulted in rising costs, fierce market competition, but because there are brands name-brand enterprises, and we have withstood the test, maintaining a relatively high market share and value. "This responsible person said, Industrial enterprises have become a brand and a new impetus to sustainable development. Brand knocking at the door of international market access to the Mona Lisa Ceramics Company is the first batch of the South China Sea "Guangdong Xingzhumingshangbiao" Ceramic private enterprises, the South China Sea is one of the two existing Famous Chinese Trademark. Zhang Qi, director of this company, Kang said in an interview on the market, whether Distribution agents, or clients, Production of the two companies is a trademark tiles open the packaging to almost no difference But there is a big difference in price, even if the "Mona Lisa" is 20% higher in price than other brands. including 30% of your exports, foreign businessmen are reluctant to choose Mona Lisa. The "Mona Lisa", the average price is higher than the national average. The national average is about 3.9 U.S. dollars / sq m, "Mona Lisa" has reached 5.6 U.S. dollars / square meter. Create a world famous trademark brand is very important. Although Huang regained consciousness and brand awareness textile industry now has a large number of brands, but brands are mainly concentrated in ceramics, wood, electrical and other industries, no one belonging to the textile industry. Industry insiders believe that many textile enterprises boss fabric that is intermediate products. rather than directly to the end consumer products, not brands. Intense competition in the market for the textile industry is now entering a period of marginal profit, not brand it is not possible to have high added value. At present, Huang textile enterprises have realized the importance of brands. It is reported that in the next stage of brand strategy, Huang town government will create brands focused on the textile industry. Huang Su Liang, director of the town's economic development, the sector will raise brand awareness. help enterprises to declare brand, brand enterprises incentives and other measures to promote the textile industry, create brands. For the eventual realization of the regional brand, brand and brand effective stack industries.
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